Education and Community > Talks, Lectures & Events

Lecture : How We Gonna Behave?

Friday 12 March, 5.00pm, Lecture Room, IMMA

How We Gonna Behave?Afterthoughts on Philippe Parreno in relation to works by Jorge Pardo

Using images, audio and video excerpts from the work of Philippe Parreno throughout the 1990s, Jorn Schafaff presents a lecture that reconsiders a question posed by the artist in 1995: "Could an exhibition be a film without a camera?" Central to this was Parreno's understanding of the mass media as a powerful means to shape reality and to inform peoples cognitive and social behaviour. Reflecting upon Parreno's displacement of cinematic features into the realm of the exhibition, Schafaff investigates Jorge Pardo's  and Parreno's use of media formats and reformulate the behavioural conventions of artist and audience alike, in lecture his titles, How We Gonna Behave? The Applied Cinema of Philippe Parreno and Jorge Pardo.

Bioraphical Information

Jorn Schafaff (1970 in Hamburg, Germany) is an art historian working as research associate at the newly established M.A. program,e,  Cultures of the Curatorial at the Academy of Visual Arts in Leipzig. In 2008 he finished his doctorate thesis on the work of Philippe Parreno (publication date spring 2010). He has been visiting professor for media theory at the University of Arts, Bremen, and curator for the Kunstverein in Hamburg. His has also been in involved in various teaching assignments, lectures and  publications on contemporary art.