Corporate Sponsorship enables IMMA to develop and present some of the finest cultural, educational, and public programming in Ireland with the support of innovative corporate partners. IMMA’s sponsorship programme offers flexible engagement at various levels and examples of our most recent partnerships with Matheson, Hennessy Ireland, Goodbody, O'Hara's Irish Craft Beer and The Dean Dublin can be found below.
A collaboration with IMMA promises:
Alignment with Ireland’s leading museum of contemporary and modern art, a leading creative force that inspires over 500,000 visitors each year.
Brand endorsement – a platform for building brand awareness to IMMA’s growing audience both on and offline and creative promotional opportunities working in partnership with the museum’s communication team.
Connection with targeted audiences and extension of your influence and brand recognition with these audiences.
Unique and excusive experiences for customers, clients and employees.
IMMA creates bespoke benefits to suit our sponsors’ individual needs. Our offerings include:
Prominent brand recognition through acknowledgement in the museum, online, and in press and media campaigns. Sponsors are given the unique opportunity to work with IMMA’s communication team to create promotional materials best suited to the partnership KPIs.
Access to IMMA’s growing audience who are young with over 60% of our visitors under 44; 15% are aged 18-24, 27% are aged 25-34, and 18% are aged 25-44, interested in the new and looking for opportunities to relax, reflect and be inspired.
Opportunities to host private, after hours events at the museum and invitations to IMMA Membership events and private tours.
Exclusive access to VIP events and engagement with niche membership groups, both individual and corporate.
Free admission for employees, plus a guest to all paid exhibitions at IMMA.
By supporting IMMA corporate partners are given a unique platform for building their profile to IMMA’s growing audience. In 2016, over 584,000 people visited the Royal Hospital Kilmainham, an increase from 306,000 in 2014.
Every partnership is different and we welcome your ideas for sponsorships that best suit your corporate objectives. You can find examples of a number of current sponsorship opportunities for 2018/2019 HERE, but please do get in touch to discuss your particular interests.
Examples of Current Partnerships include:
Offical Hotel Partner
IMMA are delighted to announce DEAN DUBLIN as our Major Hotel Partner for 2016. Since they opened their doors in 2014, Dean Dublin has strived to create a fun and vibrant space for their guests, right in the heart of the city. An ideal partnership, both IMMA and Dean Dublin value cutting edge and contemporary art with Dean Dublin showcasing original artworks by Irish artists throughout the hotel. Their collection, curated by James Earley, features many artists whose work is also represented in the IMMA Collection; these include Irish artists Mark Francis, Richard Gorman, Patrick Scott and Samuel Walsh. The Dean Dublin Lobby features a glowing Neon LED sign I Fell in Love Here by British artist Tracey Emin, whose work is also included in the IMMA Collection, on long term loan from the Weltkunst Collection.
This partnership will allow Dean Dublin to offer their guests the unique opportunity to engage with IMMA’s creative and experimental programmes, while it enables IMMA to invite some of the most influential figures in the Irish and international art world, including artists, curators and collectors, to come to Dublin. Read more about this creative partnership here.
Bryan Davern, GM of Dean Dublin, welcomed the partnership; “As IMMA’s Major Hotel Partner we are delighted to welcome leading figures in the Irish and international art world to stay and experience Dean Dublin. Our values are aligned with what IMMA does best, creating new experiences that engage visitors.”
The Hennessy Art Fund for IMMA Collection
The Hennessy Art Fund for IMMA Collection supports the acquisition of works by artists not yet represented by the IMMA Collection of Contemporary and Modern Art. The Hennessy Art Fund exhibition showcases the four Irish based artists whose work will now join IMMA’s Collection, funded by Hennessy Ireland.
Four works by four different Irish based artists have been selected, and the chosen artists for 2016 are Kevin Atherton, David Beattie, Rhona Byrne and Dennis McNulty. All of the works are installations that variously engage film, performance, new media, sound, found objects, everyday materials and audience participation. They are being exhibited as part of IMMA Collection: A Decade, an exhibition which provides a snapshot of how the National Collection of Modern and Contemporary art has developed over the past 10 years.
The Hennessy Art Fund for IMMA Collection will see artists based in Ireland and Irish artists living abroad eligible for selection each year. Works will be sought that show excellence and innovation within contemporary art developments and represent a signal moment of achievement within the artist’s practice. Work must also have been made within the previous five years. Artists are nominated by a selection panel, which in 2016 included Sarah Glennie, Director IMMA, Christina Kennedy, Senior Curator: Head of Collections at IMMA and independent curator Emma Lucy O’Brien (VISUAL, Carlow), with final recommendations approved by the IMMA Collection & Acquisitions Committee, in line with IMMA’s Collection policy.
Hennessy was founded in Cognac, France in 1765 by Corkonian Richard Hennessy. Hennessy’s distinctly Irish heritage has stood the test of time and today draws on more than 250 years of knowledge, talent, expertise and passion. This new partnership with IMMA continues Hennessy’s long tradition of supporting and nurturing Irish talent within arts and culture.
Elaine Cullen, Market Development Manager for Moet Hennessy Ireland, said: ‘This new partnership with IMMA continues Hennessy’s long tradition of supporting and nurturing Irish talent within arts and culture. It’s a privilege to enable the acquisition of such high calibre work for the National Collection at IMMA.’
IMMA 1000 Exclusive Coporate Founding Partner
IMMA 1000 is a fundraising initiative to support the future of Irish contemporary art. During our nation’s centenary; we are re-examining what it means to be Irish and asking ourselves how we want the country to develop in the next 100 years. IMMA 1000 will help ensure that the artist remains at the heart of society by creating a fund to specially support IMMA’s work with Irish artists; supporting artists to live and work in Ireland through bursaries and the IMMA residency programme and supporting artists income through commissions, exhibitions, and purchasing work for the IMMA Collection.
IMMA has been significantly supported in this initiative by Goodbody, our exclusive corporate founding partner. As Ireland’s longest established stockbroking firm, Goodbody understands the importance of creating a lasting legacy today for future generations. That’s why it has made a firm commitment to contribute significant funds to this important initiative over three years. Read more about IMMA 1000 here.
“Goodbody has high regard for IMMA and the work it does. We believe artists deserve a secure place in Irish society. Goodbody wants to help to build and sustain the cultural institutions that make art viable in Ireland. IMMA 1000 is a project of real ambition that we are honoured to support.” Roy Barrett, Managing Director, Goodbody.
Major Openings Partner O'Hara's Irish Craft Beer
is delighted to partner with O’Hara’s Irish Craft Beeron all major exhibition
parties. As Our Major Openings Partner O’Hara’s Irish Craft Beer provides
sampling product for 4 major openings each year.
Our exhibition opening parties are gathering places for artists, creatives, culture seekers and influencers. Each major opening reaches an audience of 250-600 people. IMMA creates key visibility for O’Hara’s Irish Craft Beer with our wider audience through social shares of opening night images with our engaged online community. Our Major Openings Partner logo also appears on all digital evites for each related exhibition. Individual digital evites for each Major Opening are sent to a subscriber list of 21,800+ and shared online.
Major Openings supported by O’Hara’s Irish Craft Beer in 2017 include: As Above, So Below: Portals, Visions, Mystics & Spirits, Vivienne Dick 93% Stardust & Nan Goldin Sweet Blood Call, William Crozier A Retrospective, IMMA Collection: Coast-Lines and Rodney Graham.
Seamus O'Hara, Founder and CEO of O'Hara's Brewery, welcomed the partnership; "As an Irish craft brewery creativity is at the core of what we do. We feel a natural connection to IMMA, which has continued to swim against the current since its inception in 1991 (just five years ahead of us in Carlow!). We recognise and value the pioneering attitude which echoes our own journey to date. Craft beer is all about exploring new tastes and pushing boundaries, when the opportunity to come on board as Major Openings Partner arose we jumped at the chance, I think it's a perfect fit."
For further information on supporting IMMA, or to arrange a visit to experience IMMA, please contact:
Aoife Flynn Head of Audiences & Development IMMA Tel: +353 1 612 9921 Email: firstname.lastname@example.org